Land Rover Logo Meaning and History
Land Rover is known all over the world as the manufacturer of sophisticated, luxury all-wheel drive vehicles. However, it was not always the case.
In 1948 Rover decided to launch an off-road car, similar to the famous American wartime vehicle Willys and called it Land Rover. The off-roader featured durable mechanisms, Spartan interior and proved to be a success. As some customers were ready to pay for more comfort, the Range Rover model was introduced in 1970. However, it was not before 1978 that Land Rover evolved into a separate brand. Hence, the logo used from 1948 was rather a model nameplate than the company’s emblem.
It was a black oval plate with Land Rover inscription, the name of the assembly factory and the type of the vehicle, four wheel drive station wagon. This emblem remained in use through late 1980s, but model names appeared at the bottom side of it after the company was separated from Rover.
The famous green logo dates back to 1989 as the black nameplate was finally replaced with a proper logo. It acquired a regular oval shape and all the inscriptions except for the company’s name were discontinued. The Z-shaped line, connecting Land and Rover words, turned into two small signs which are believed to reflect the company’s motto ‘Above and Beyond’.
The dominating green color is undoubtedly something that attracts attention to the company’s emblem and makes it unique in a very noble way. As the story goes, the logo designer might have been inspired with an oval-shaped oil drop that he saw while having lunch over the drawing table.
The company has gone through several takeovers since those days, but the famous green logo is still decorating the grills of some of the most sophisticated all-wheel drive vehicles, produced by the glorious British car manufacturer.
The current Land Rover logo is an all green oval with the company’s name on it. The oval is framed with white border. The remnants of a Z-formed sign that used to connect the words Land and Rover on earlier emblems can also be seen on it. Earlier versions of the logo featured the company’s name on black background, embedded into a circumference. The modern logo looks noble and elegant in its simplicity.
Shape of the Land Rover Symbol
The emblem of the company is a flattened oval which is typically placed in the right bottom side of the grill rather than in the centre. Such positioning along with unique color scheme witnesses the company’s exclusive approach to car manufacturing.
Color of the Land Rover Logo
As a sophisticated car manufacturer Land Rover has chosen a very specific color for the logo. It is vivid green with the Land Rover inscription painted white. The green color might stand for vitality and reflect the spirit of the brand, which is wandering far away from grey roads, closer to nature. The white letters embody purity and dignity.
Land Rover Emblem
Official Land Rover website: www.landrover.com