Ford Logo Meaning and History
Ford Motor Company is proud to have one of the most recognizable corporate logos in the world, the one that has been used for most of the company’s history. Yet, Ford’s first production car, Model A, introduced in 1903, featured an emblem with stylized ‘Ford Motor Company’ wording, complete with a fashionable artistic border.
From 1906 to 1910 the american car company used a patented script, known as ‘Script with wings’, which was a thoroughly designed Ford signature with extended “F” and “D” letters. By 2010 Ford has come up with the final revision of the wording that has not changed ever since.
The famous Ford oval dates back to 1907 when the British entrepreneurs Perry, Thornton and Schreiber, responsible for the company’s advent to Great Britain, decided to highlight Ford cars’ reliability and economy through the oval-shaped logo.
The idea was supported by Henry Ford in 2011 and the notorious combination of script and oval badge became the trademark of all Ford vehicles sold in Great Britain. Yet, the rest of Ford automobiles and company internal communications went on to use the plain script lettering through the late 1920s.
In 1912 the oval logo made way for a new winged triangle design. Originally introduced to symbolize speed, light weight, stability and grace, the logo came out in dark blue or orange color and featured “The Universal Car” wording at the bottom. However, it did not last long since Henry Ford disliked the emblem.
The new 1927 Model A was the first Ford automobile to carry the famous Ford oval on the radiator grill. Deep royal blue background became the company’s trademark and the oval badge has been used on many cars through 1950s. Starting from 1976, the blue and silver oval became an essential feature of all Ford vehicles. It has become a recognizable symbol of the company, its facilities and products all around the world and turned into one of the most expensive trademarks.
Celebrating the company’s 100th anniversary, Ford introduced the latest version of the logo in 2003. The blue color became gradient, while silver color was replaced with white. The shape of the oval turned more flattened.
Ford logo is a flattened oval figure designed in several shades of blue and white colors. The famous stylish Henry Ford signature is embedded into the oval. The company has always stressed on the importance of tradition, recognition and elegance and only introduced minor corrections to the logo through the long and successful history.
Shape of the Ford Symbol
Ford has been reliant on oval shape of the logo for most of its history. It looks simple and elegant, provides visual distinctiveness and makes it one of the most recognizable commercial emblems all around the world.
Color of the Ford Logo
The Ford logo has long been associated with blue color which has earned it wide recognition. The latest version of the logo, introduced in 2003 to celebrate Ford’s 100th anniversary, features a gradient of shades, from light blue at the top to navy blue at the bottom. The ‘Ford’ wording is designed in white letters and there is also a white oval line, embedded into the logo. At the dawn of Ford empire the emblem used to be black and white.
Official Ford Website: www.ford.com